About our Founder

Hi! My name is Gamu, Founder of Gen A Consultancy. I am a former Accountant, Higher Education leader and Corporate Trainer, turned African business translator. I was privileged enough to grow up in Africa in the 90’s, a decade characterised by peace, stability and a booming economy. Since 2020 I have been a part of that success, but this time as an advocate for sustainable business and as a direct investor in the prosperity of the continent.

Gen A was launched in response to the needs of MSMEs that are interested in reaching out internationally to gain market share and grow. We therefore specialise in businesses that want to enter the African marketplace or go out of Africa to bring their products and services to the world.

Typically, our clients are businesses that do not feel comfortable navigating the massive details associated with internationalisation by themselves. Through strategic partnerships, we can help businesses that need visibility, partnerships and localisation help, end to end expand successfully into other territories (if they are from Africa) and into Africa if they are focused on that continent as a destination for growth.

Our Founder has developed a methodology to use with global clients that can help you and your business successfully penetrate the African market called The 5 Domains for Business Success in the African Market:

1st Domain - the Opportunity Assessment:

It is important to start by taking a deep dive into your business to identify where the opportunity exists between what you are currently doing and where you want to get to.

2nd Domain - Glocal Partnerships Accelerator:

We have established a system for targeting the 'safe' markets for entry into Africa, supported by bi-lateral agreements between the world and the African Continental Free Trade Area.

3rd Domain - Anticipate Risk, Anticipate Right:

This theme takes you through your mission, vision and values alignment, the go-to-market approach and local know-how in order to understand, anticipate and develop country- specific scenarios.

4th Domain - Know your distribution channels:

The right distributor enhances your business's exposure in the market and can give you an edge in terms of speed and efficiency. The best brands know that staying on top of their entire sales process is critical to sealing the deal.

5th Domain - Cultural Localisation:

Since localisation is the process of adapting your product or service to a specific language, culture and desired local look-and-feel, this step is key to understanding how crucial this part of the process is for whichever part of Africa you want to enter into.